About Us
In The Name of Allah, The Most Gracious, The Most Merciful.
All thanks and praise is due to Allah alone, the Lord of the Worlds. We praise Him, seek refuge with Him, and seek His forgiveness. We seek refuge with Allah from the evils of our souls, and the mistakes in our actions. Whomever Allah Guides, there is none who can misguide him, and whoever Allah misguides, there is none who can guide him. Verily, there is none worthy of being worshipped except Allah, and Muhammad is His servant and Messenger.
At Eternah, we aim to bring ihsan (excellence) into your everyday lives. Linguistically ihsan is derived from the verb ahsana, which means doing things better and in an excellent manner. Thus the literal linguistic meaning of ihsan is doing the best, namely goodness or excellence.
But in terms of how this applies to our lives, our blessed Prophet ﷺ explained it best, in the famous hadith. In this hadith, the angel Jibreel came disguised as a man and approached the Messenger of Allah ﷺ while his companions were present and proceeded to ask him questions about the religion. The third question he asked was: “what is Ihsan?” to which the Prophet ﷺ responded: “Ihsan is to worship Allah as if you see Him, for though you cannot see Him, He sees you.” This is such a simple, but simultaneously deep statement. What does it mean to worship Allah as if we see him?
This is what Eternah serves to help you accomplish. It is so easy to get distracted by the affairs and temptations of the dunya that we often lose focus of our true aim in life.
Eternah was created for Muslims in mind to be able to blend excellence, faith and productivity in the 21st century.